Tag: marketing
Why Story Matters
by Doris Hobbs 
For years, businesses were told the formula for success was simple: spend more on marketing, increase your exposure, and hope the results followed. That approach no longer works. Today’s consumers are more informed, more selective, and more intentional about where they spend their time and money. Businesses are no longer satisfied with vanity metrics or campaigns that simply generate impressions. They want to know: … Read More Why Story Matters
Clothe your Hands in Beau Gant
by Doris Hobbs
While the calm winter air blows a symphony of crisp golden leafs on the cobblestone walkway of a man-made stone bridge, it’s a good thing I’ve found the luxury of Beau Gant to grace my winter wardrobe. When it comes to garments and accessories, ‘Made in Italy’ is a rarity of craftsmanship which in return provides a accustom loyalty. It’s far harder, however, to … Read More Clothe your Hands in Beau Gant
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